Life is about making the most of every moment, creating memories to treasure forever. As a member of U By Emaar, you can do all this and more when you stay, dine and play at our participating brands.

Our members can earn Upoints when watching movies at Reel Cinemas or ice-skating at Dubai Ice Rink, and benefits include preferential stay rates, discounts on spa and at our restaurants.

It’s time to #CelebrateU, join at any of our participating venues or on

Earn Upoints every time you stay, dine or play at our participating lifestyle hotels
(NEW) Preferential Stay rates of 10% when booking direct
(ENHANCED) Discount on Food and Beverage Bill 10% 20% 25% 30%
Discount on spa treatments 10% 20%
Late hotel checkout at 4.00 PM
(ENHANCED) Complimentary buffet breakfast for 2 when staying
(NEW) Free coke and popcorn when you purchase movie tickets
(NEW) Room upgrade based on availability
(NEW) Suite upgrade based on availability
(NEW) Club lounge access
Transfers to and from Dubai International Airport
(ENHANCED) 20% off membership fees at participating leisure clubs
(NEW) The Dubai Mall Fashion Lounge access