Life is about making the most of every moment, creating memories to treasure forever. As a member of U By Emaar, you can do all this and more when you stay, dine and play at our participating brands.

Our members can earn Upoints when watching movies at Reel Cinemas or ice-skating at Dubai Ice Rink, and benefits include preferential stay rates, discounts on spa and at our restaurants.

It’s time to #CelebrateU, join at any of our participating venues or on